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Woodflow-skin at HD Expo 2026

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Published on
May 14, 2026

Strong by Form was present at HD Expo + Conference 2026 (May 5-7) at the Mandalay Bay Convention Center in Las Vegas, featured at the stand of its U.S. and U.K. distribution partner, The Wood Veneer Hub.

HD Expo is the largest single destination for hospitality product discovery in the U.S., bringing together designers, architects, developers, and hotel operators from across the industry. This year's edition marked WVH's official entry into the hospitality market, with Woodflow-skin among the products drawing attention from visitors throughout the show.

The response from hospitality professionals reinforced the fit between Woodflow-skin's combination of natural wood aesthetics and engineered performance, and the demands of high-end commercial interior projects.

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Strong by Form pioneers Woodflow®, a biomimetic technology inspired by the structural genius of trees, creating lighter, stronger, and more sustainable materials that will replace steel, concrete, and aluminum across industries.

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