Woodflow-skin at Surface Design Show and International Builders' Show 2026

Strong by Form participated in two industry events in February 2026, bringing Woodflow-skin to new audiences across the U.S. and U.K. markets alongside its distribution partner, The Wood Veneer Hub.

The month opened at the Surface Design Show (February 3-5) at the Business Design Centre in London, one of the most relevant events for architects and designers working with surface materials. Woodflow-skin was featured at The Wood Veneer Hub stand, where the combination of natural wood aesthetics and engineered performance drew strong interest from visiting professionals.

Two weeks later, Strong by Form was at the NAHB International Builders' Show (February 17-19) in Orlando, one of the largest residential construction events in the world. The reception from luxury interior designers, builders, and contractors was solid across the board, with visitors responding positively to the materiality and design language of Woodflow-skin.

Both shows reinforced the potential of the U.S. and U.K. markets for Woodflow-skin, and the synergy with The Wood Veneer Hub's established presence in both regions.

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